Nothing lasts forever. And why it shouldn’t.

We need the goods we use to have a certain longevity.
Years, yes. A lifetime, possibly.
But what we don’t want is for our goods to outlive us.
So that they are destined for an eternity in landfill.
Slow moving-ghosts piling up into trash mountains that clog our cities and skylines.
We need things to break down. We require biodegradability.
Unless you are Tutankhamun, clinging to your worldly possessions in the end, do you really want (do you really need) your pair of sneakers to last 200 years?

Picture this.
A pair of jeans. Worn to perfection. After a good run – 10 years, possibly more – they reach the end of their journey.
Instead of languishing in landfill, they lay down to rest. Return to what they are. From the soil, and back again. Giving back what they took.
You kiss them goodbye. Thank them for their efforts (they saw you through learning to drive, your first kiss, a wild night in Barcelona, the birth of your niece, your first job interview, your last visit home).
It’s a cycle of birth. Life. Decay. One we must all succumb to. And must accept.

We design products for longevity.
Quality fibres. Strong weaves. Considered styles that push back against fleeting, seasonal trends. To be used, enjoyed, treasured. To last. But not indefinitely.

We tell you this. That we are heirloom quality manufacturers.
And if and when (very rarely) you might come to us with a towel that has been loved and used for 7 or 9 or 12 years – that’s travelled with you around the world, or added a degree of ritual to your bath time, or wrapped your shoulders post-surf – with a tear along the seam, we will take it under consideration.
We will inspect the quality. Pore it over in production. Mend it if we can.
But we might also pose the questions: it’s had a pretty good run, hasn’t it?

We weave with natural fibres. Living (almost breathing) yarns that move and bend. That feel far better on the skin than those pair of cycling shorts made from synthetics. The ones made from the same material used to make car tyres or plastic water bottles (the single-use kind).
Natural fibres have a lifespan. One that can be lengthened through good care.
They’re still durable, but they do break down. And it’s for good reason.
Perhaps best evident (and ironic) in how synthetics are cottoning on to this. With new trends showing the use of additives in synthetics, designed to simulate natural fibre biodegradability.

Sustainability. Green. Eco-friendly.
Words that get bandied about. Misappropriated for the sake of a clever marketing angle. A misaligned attempt to mask the reality of overproduction and overconsumption by buying this particular thing, because it’s better than all the others. Green tick: clear conscience.

We aim for transparency. We recognise our responsibility.
If perfection is unattainable, we strive for better.
So we open our doors. Show you how we make our cloth.
We tell you about the fibres that we use. And why we use them.
We safeguard our belief in quality. Our belief in natural fibres.
And we give you food for thought.
So tell us:
Would you like your Mungo towel to last 1000 years?